SAKS FIFTH AVENUE
Shifted Saks’ nationwide social strategy across stores and associates to streamline fashion office messaging, elevate content, and generate sales.
Implemented a direct from social purchasing strategy including direct-from-runway program which converted sales directly from social channels.
Managed, produced and curated social content including booking of talent and locations.
Produced and styled content for Saks’ FW ’16 season. Managed pre-store opening content for the Saks’ Downtown (Brookfield Place) opening.
OOH: To garner buzz around Saks’ Downtown opening, we created an OOH photo activation in Brookfield Place. Within, we created gifs, that were live-streamed throughout screens in Brookfield Place and Westfield Mall.
Art Installation: Partnered with Scott Taylor to build a reflective photo exhibition at the Saks’ Downtown opening event.
Event / Talent Management:
Hosted designer events at Saks Fifth Avenue Flagship & Saks Downtown, including Jason Wu’s fashion week debut, Chiara Ferragni’s brand launch, Sartorialist events, Michael Kors luncheon and more.