SAKS FIFTH AVENUE

Social Strategy:

Shifted Saks’ nationwide social strategy across stores and associates to streamline fashion office messaging, elevate content, and generate sales. 

Implemented a direct from social purchasing strategy including direct-from-runway program which converted sales directly from social channels. 

Managed, produced and curated social content including booking of talent and locations. 

Content:

Produced and styled content for Saks’ FW ’16 season. Managed pre-store opening content for the Saks’ Downtown (Brookfield Place) opening. 

Activation:

OOH: To garner buzz around Saks’ Downtown opening, we created an OOH photo activation in Brookfield Place. Within, we created gifs, that were live-streamed throughout screens in Brookfield Place and Westfield Mall. 

Art Installation: Partnered with Scott Taylor to build a reflective photo exhibition at the Saks’ Downtown opening event. 

Event / Talent Management:

Hosted designer events at Saks Fifth Avenue Flagship & Saks Downtown, including Jason Wu’s fashion week debut, Chiara Ferragni’s brand launch, Sartorialist events, Michael Kors luncheon and more.