Supplemented the MSG celebrity programming to drive awareness and engagement for the New York Rangers by partnering with 22 unpaid influencers featuring some of the most notable social media personalities in NY.

 

The influencers attended games and shared their experiences on social channels, with some content going viral and even being picked up by ESPN.

 

The influencers also featured on their radio shows and engaged fans by sharing their experiences from the ice, creating an authentic message that resonated with their audiences.