The Seattle software giant developed Microsoft Dynamics in direct response to CRM software Salesforce. It has been gaining significant ground in the last few years on its rival however the team at MD was looking to appeal to a younger more dynamic set of entrepreneurs. To engage a wider audience amongst their target, we identified and partnered with entrepreneurs that disrupt their respective industries. After producing and managing a panel discussion live streamed on the Microsoft social channels, we went to work on building stories around the panelists for B2B clients to delve into. From real estate mogul Barbara Corcoran to millennial entrepreneurs Coco and Breezy Eyewear the content provided a platform for Microsoft to speak to its business clients and onboard them onto their software.