The Seaport District underwent a significant redevelopment project, and our goal was to generate buzz and increase foot traffic for the reopening of Seaport District / Pier 17 (NYC), 10 Corso Como, Winterland Rink, and Pier 17 Concert series. We collaborated with influencers and content creators to produce engaging content and showcase the unique experiences and features of the area. We also partnered with local businesses to offer exclusive promotions and discounts to incentivize people to visit the area.
Color Block Party:
To increase awareness and create engaging content, we partnered with 30 influencers to attend Pier 17's official launch event, the Color Block Party. The event celebrated Geronimo's art installation, Cut Copy DJ set, and new dining programming. The influencers produced content, shared their experiences, and helped spread the word about the reopening of Seaport District / Pier 17 (NYC).
10 Corso Como:
In less than 36 hours, we curated a guest list of filmmakers, television personalities, musicians, industry executives, and influencers to attend the opening event and a private Andrea Bocelli record release performance at 10 Corso Como. During the event, we produced content, held interviews, and filmed video for Howard Hughes group. The influencers shared their experiences and generated buzz about the reopening of Seaport District / Pier 17 (NYC).
Winterland Rink / Pier 17 Concert Series:
To promote the Winterland Rink and Pier 17 Concert series, we created a series of video content that was used for social and above-the-line channels. The content was also shared on talent profiles, further promoting the unique experiences and features of the area. The videos showcased the vibrant culture of the Seaport District and generated buzz about the reopening of Seaport District / Pier 17 (NYC).
Our collaboration with influencers, strategic partnerships, and compelling video content generated significant buzz and increased foot traffic for the reopening of Seaport District / Pier 17 (NYC), 10 Corso Como, Winterland Rink, and Pier 17 Concert series. The exclusive promotions and discounts offered by local businesses further incentivized people to visit the area. The successful events and promotional efforts helped re-engage previous visitors and attract new ones, making the reopening of Seaport District a huge success.
Account lead, from pitching each project through to execution.