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Implemented a cost-effective hybrid model for influencer programming that combined the use of macro-influencers to drive brand awareness and everyday fans to drive engagement and convert new users.


To supplement the engagement drivers, we built an affiliate program that rewarded fans for converting new users. This strategy proved highly successful across multiple product launches, including Casino, Live Dealer, Sports Book Canada, New Markets, and FanDuel's first in-person Super Bowl Activation.


As a result, we were able to expand into paid media and experiential verticals, further increasing the brand's reach and engagement.

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