In order to raise awareness for Airbnb's Cooking Experiences, we organized a launch event in New York that brought together 30 local influencers from diverse backgrounds. To maintain the momentum after the launch, we sent six content creators to five different countries to showcase some of our featured Cooking Experiences and introduce audiences to our wonderful hosts. Upon their return, these select creators hosted giveaways, providing their followers with the chance to attend an event of their choosing and experience the joys of Cooking on Airbnb firsthand.